‘Chín’, or ‘Truyền Thông Chín' (aka. Well-done communication) is a capacity-building project for development communication in Vietnam. We wanted to promote a training platform, which offers a series of training and co-creating activities exclusively designed for young practitioners in non-governmental and community-based organizations across Vietnam.
The name ‘Chín’ plays on the similarity between communications and cooking:
(trans.)
1—Well-cooked
2—An appraisal for achievement
Inspired by the art of culinary cutting—the transformation of food ingredients into different cuts/shapes, the design approach seeks to capture transferable, practical, and ever-changing attributes of ‘Chín’, and to inspire young practitioner to embrace changes.
RESULT
66 Applications Generated: Organic social media reach attracted an unexpected number of seasoned development practitioners in Vietnam for a 4-day training program.
100% Positive Feedback: Participants rated the training's relevance highly, with unanimous positive feedback.
Secured Future Funding: Aus4skills approved the proposal and committed funding for upcoming activities.
