In the realm of software development, I had the opportunity to work for DevCycle—a rising name in feature flag management among developers.

The original brand identity and website were initially developed in silos and through ad-hoc phases, leading to a lack of cohesion. With a newly defined developer-centric brand strategy, the company aimed for a redesign that felt fun, authentic, approachable, and intelligent—resonating with engineering teams.

I collaborated closely with the marketing team, gathering existing assets and reimagining the company’s brand identity with new typography, illustrations, icons, and a color palette. Additionally, we are continuously expanding this design direction through web pages and other marketing assets, such as digital ads, presentation decks, and event collateral.