I grew up in a maze of busy alleys and wet markets in Asia, where finding the smartest route was part of daily life. That mindset still greatly shapes how I work—always looking for smarter, more intuitive ways to create and grow every day.

After 7+ years in advertising, I wanted something different: to design tools people rely on daily—quietly making life a little easier. This shift let me channel my creativity into purposeful solutions.

Today, I base my design decisions on solid insights, crafting user-centric experiences that are both visually cohesive and impactful for users and businesses alike.