I grew up around Asia’s bustling wet markets, where I heard small vendors’ authentic stories every day. These genuine narratives helped me develop a strong sense for remembering and visualizing stories, sparking my curiosity about how to share individual stories across different mediums.

After 7+ years in advertising, I wanted to broaden my skills beyond a single discipline—branching into branding, marketing, and product design to create solutions that truly connect brands with their audiences.

I base my design decisions on solid insights, blending visual design and storytelling to craft work that is cohesive and meaningful for both audiences and brands.