Being a new player in the Vietnam liquor retail market in early 2021, NAKED BOTTLES was founded with the belief that quality wines should not be perceived just as fancy & luxurious goods for mature minds, but rather accessible and casual to everyone, regardless of their budget. In bringing this vision to life, NAKED BOTTLES wants to offer their ever-expanding range of sustainable wines, curated for various needs, with a joyful, honest and eco-friendly spirit.

The solution seeks to capture the sincerity, positivity, and gritty can-do ethos, with a dash of playfulness. As to create a genuine reflection of what NAKED BOTTLES represents, comes the birth of a lively character that care-freely shows its bare naked body!