Despite being a globally distributed in over 50 countries, Quartz Stone Manufacturer VICOSTONE was unknown to Vietnamese consumers’ mind, due to their lack of communications in the category. In order to drive business growth, VICOSTONE needed to make their first-time claim of leadership in the local market, via showcasing a wide range of desirable designs and the functional superiority in food hygiene (microbial & stain resistance).

The campaign sought to develop top-of-mind awareness for VICOSTONE, via an attention-drawing solution that inspires imaginations and enables memorable experiences in families across Vietnam and Europe.