Maggi LNY

'Hundred Layers of Tet'

Creating modern dish that embodies centuries of Vietnamese traditions

Client

Nestlé

Services

Art Direction Ad Design UI Design

Industries

CPG—Food

Creative Team

Tien Bac Jeremy L. Nhu P. Vuong N. Hang N.

Maggi LNY

'Hundred Layers of Tet'

Creating modern dish that embodies centuries of Vietnamese traditions

Client

Nestlé

Services

Art Direction Ad Design UI Design

Industries

CPG—Food

Creative Team

Tien Bac Jeremy L. Nhu P. Vuong N. Hang N.

Maggi LNY

'Hundred Layers of Tet'

Creating modern dish that embodies centuries of Vietnamese traditions

Client

Nestlé

Services

Art Direction Ad Design UI Design

Industries

CPG—Food

Creative Team

Tien Bac Jeremy L. Nhu P. Vuong N. Hang N.

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Tet [trans.] Vietnamese Lunar New Year festival


New Year dishes are more than just good food. There are teaching values and spirits of centuries of traditions in every dish. Only with a table full of flavors, a Vietnamese family can then show the full respect to their ancestors during the Lunar New Year.


In 2018, for the very first time, we decided to pay tribute to traditions by integrating hundreds of meaningful Tet values into a single special dish—“The Vietnamese New Year Weilington” (with a hundred meanings). Together with MAGGI and 03 renowned local chefs, we aimed to create a new dish that embodies New Year's blessings, while teaching the spirit of bonding during Tet, all in line with MAGGI's "cook the difference" motto.

RESULT

We were fortunately enough to receive a GOLD in ‘Vietnam 50 best fried dishes’ in a food festival

/ONLINE VIDEO

*Please press CC for English Subtitle

(1) Rice—Connection, (2) Beetroot—Luck, (3) Meat—Health, (4) Mushroom—Abundance
(5) Beans—Happiness, (6) Egg Yolk—Wealth

/'RECIPE HUB' LANDING PAGE

/BEHIND THE SCENCES