Bluestone
'The Vow'
Sparking change by urging Vietnamese men to share chores at home
CLIENT
Bluestone
SERVICES
Art Direction Ad Design
INDUSTRIES
Home Appliances
Creative Team
Tien Bac Jeremy L. Vuong N.
Bluestone
'The Vow'
Sparking change by urging Vietnamese men to share chores at home
CLIENT
Bluestone
SERVICES
Art Direction Ad Design
INDUSTRIES
Home Appliances
Creative Team
Tien Bac Jeremy L. Vuong N.
Bluestone
'The Vow'
Sparking change by urging Vietnamese men to share chores at home
CLIENT
Bluestone
SERVICES
Art Direction Ad Design
INDUSTRIES
Home Appliances
Creative Team
Tien Bac Jeremy L. Vuong N.
A happy marriage is a life shared by both husband and wife. It is that simple, yet it was once thought otherwise in Vietnam.
In partnership with the Vietnam Women Union & Intage Group, we uncovered that while many Vietnamese men took vows to cherish their beloveds through sickness or health, and to share many precious moments together, 88% men believed "kitchen chore' was for none of them, and left that taken care of by women alone.
"Isn't time for men to realise their indifference and change their belief, starting by doing their share at home? '
We decided to spark up that conversation with men, and urge action to correct this gap. A message to true romance, and gender justice.
/TV COMMERCIAL
*Please press CC for English Subtitle
/CAMPAIGN KEY VISUAL
[trans.] I vow to share your kitchen chores
/ONLINE VIDEO
"MOM V.S 'DAD': THE EXPERIMENT
The follow-up content aimed to break through the social belief of many Vietnamese families through the fair and pure lens their kids' innocence, and to inspire many others to start to bring changes to their life.
/BEHIND THE SCENCES
Bluestone
'The Vow'
Sparking change by urging Vietnamese men to share chores at home
CLIENT
Bluestone
SERVICES
Art Direction Ad Design
INDUSTRIES
Home Appliances
Creative Team
Tien Bac Jeremy L. Vuong N.
Bluestone
'The Vow'
Sparking change by urging Vietnamese men to share chores at home
CLIENT
Bluestone
SERVICES
Art Direction Ad Design
INDUSTRIES
Home Appliances
Creative Team
Tien Bac Jeremy L. Vuong N.
Bluestone
'The Vow'
Sparking change by urging Vietnamese men to share chores at home
CLIENT
Bluestone
SERVICES
Art Direction Ad Design
INDUSTRIES
Home Appliances
Creative Team
Tien Bac Jeremy L. Vuong N.
A happy marriage is a life shared by both husband and wife. It is that simple, yet it was once thought otherwise in Vietnam.
In partnership with the Vietnam Women Union & Intage Group, we uncovered that while many Vietnamese men took vows to cherish their beloveds through sickness or health, and to share many precious moments together, 88% men believed "kitchen chore' was for none of them, and left that taken care of by women alone.
"Isn't time for men to realise their indifference and change their belief, starting by doing their share at home? '
We decided to spark up that conversation with men, and urge action to correct this gap. A message to true romance, and gender justice.
/TV COMMERCIAL
*Please press CC for English Subtitle
/CAMPAIGN KEY VISUAL
[trans.] I vow to share your kitchen chores
/ONLINE VIDEO
"MOM V.S 'DAD': THE EXPERIMENT
The follow-up content aimed to break through the social belief of many Vietnamese families through the fair and pure lens their kids' innocence, and to inspire many others to start to bring changes to their life.
/BEHIND THE SCENCES