A happy marriage is a life shared by both husband and wife. It is that simple, yet it was once thought otherwise in Vietnam.

In partnership with the Vietnam Women Union & Intage Group, we uncovered that while many Vietnamese men took vows to cherish their beloveds through sickness or health, and to share many precious moments together, 88% men believed "kitchen chore' was for none of them, and left that taken care of by women alone.

"Isn't time for men to realise their indifference and change their belief, starting by doing their share at home? '

We decided to spark up that conversation with men, and urge action to correct this gap. A message to true romance, and gender justice.