Dove Xmas
'Merry Care-istmas'
Inspiring Vietnamese women to cherish the beauty of friendship
CLIENT
Unilever
SERVICES
Art Direction Ad Design Social Media Design
INDUSTRIES
CPG—Beauty
Creative Team
Tien Bac Vuong N.
Dove Xmas
'Merry Care-istmas'
Inspiring Vietnamese women to cherish the beauty of friendship
CLIENT
Unilever
SERVICES
Art Direction Ad Design Social Media Design
INDUSTRIES
CPG—Beauty
Creative Team
Tien Bac Vuong N.
Dove Xmas
'Merry Care-istmas'
Inspiring Vietnamese women to cherish the beauty of friendship
CLIENT
Unilever
SERVICES
Art Direction Ad Design Social Media Design
INDUSTRIES
CPG—Beauty
Creative Team
Tien Bac Vuong N.



For many Vietnamese females, Christmas was usually a time for family and beloved partners, while (best) friends were quite often neglected during this season. That was why Dove wanted to inspire and help all females across Vietnam to continue to care for their precious friendship by nourishing it with love and heartfelt messages.
We decided to team up with a paper artist & a poet to bring upon a story about celebrating every little moments of friendship, through the language of paper stop motion animation.
/ONLINE VIDEO
*Please press CC for English Subtitle



















/CAMPAIGN KEY VISUALS






[trans.] A friend is a gift to cherish



/SOCIAL MEDIA POSTS






Dove Xmas
'Merry Care-istmas'
Inspiring Vietnamese women to cherish the beauty of friendship
CLIENT
Unilever
SERVICES
Art Direction Ad Design Social Media Design
INDUSTRIES
CPG—Beauty
Creative Team
Tien Bac Vuong N.
Dove Xmas
'Merry Care-istmas'
Inspiring Vietnamese women to cherish the beauty of friendship
CLIENT
Unilever
SERVICES
Art Direction Ad Design Social Media Design
INDUSTRIES
CPG—Beauty
Creative Team
Tien Bac Vuong N.
Dove Xmas
'Merry Care-istmas'
Inspiring Vietnamese women to cherish the beauty of friendship
CLIENT
Unilever
SERVICES
Art Direction Ad Design Social Media Design
INDUSTRIES
CPG—Beauty
Creative Team
Tien Bac Vuong N.



For many Vietnamese females, Christmas was usually a time for family and beloved partners, while (best) friends were quite often neglected during this season. That was why Dove wanted to inspire and help all females across Vietnam to continue to care for their precious friendship by nourishing it with love and heartfelt messages.
We decided to team up with a paper artist & a poet to bring upon a story about celebrating every little moments of friendship, through the language of paper stop motion animation.
/ONLINE VIDEO
*Please press CC for English Subtitle



















/CAMPAIGN KEY VISUALS






[trans.] A friend is a gift to cherish



/SOCIAL MEDIA POSTS





