In 2019, Honda ACCORD was launched as the new icon of success for the new generation of Vietnamese young businessmen, who had everything but still thirsty for more.

. We designed a booklet and brochure set alongside a promotional video styled as a behind-the-scenes photo shoot—treating the print and digital assets as equal pillars of the car's story.

These materials served as the primary promotional assets during the National Car Show later that year, positioning the ACCORD as a symbol of confidence and individuality.