In 2019, Honda ACCORD was launched as the new icon of success for the new generation of Vietnamese young businessmen, who had everything but still thirsty for more.

For such one of a kind product launching, we decided to feature this product in style of a behind-the-scene photo-shooting, in which a renowned photographer captured the forward-looking design & performance technology of the all new Honda masterpiece. Complementing this, we designed a set of booklet & brochure that highlighted the car’s craftsmanship, performance, and innovation to the audiences.

The solution sought to amplify Honda ACCORD as a beacon for its customers—a message to nurture their confidences and preserve what makes them different.